Marcela Zafra helps to tell Bespoke’s story—and the stories of Bespoke’s clients—through a range of online channels. A seasoned digital marketing expert with a track record in digital advertising, content and email marketing strategies, she brings more than 10 years of experience in the social profit sector to her role as Marketing Strategist.
Colleagues value Marcela’s ability to see the big picture and create practical, executable marketing strategies. Her transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. She also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. She holds degrees in Business Administration and International Marketing and Advertising from Universidad ICESI, and a certificate in Non-Profit Management from Mount Royal University.
A creative thinker with a growth mindset, Marcela loves bringing ideas to life through painting, drawing and dreaming. She is also learning visual notes, the skill of organizing and capturing information through hand-drawn images and text. She is an active volunteer, mentoring new immigrants with an interest in marketing careers at Calgary Catholic Immigrant Services, and supporting single mothers in digitally promoting their home-based businesses at the Children’s Cottage Society.
