Lucie Morrison

Lucie Morrison brings a rich blend of journalism, stakeholder relations, and marketing expertise to her role as Director, Partnerships & Engagement at Bespoke Social Profit Solutions. She works closely with leadership to develop and execute communication strategies that elevate brand presence and drive impactful narratives for Bespoke and its clients. 

With over a decade of experience as a reporter and broadcast journalist, Lucie honed her skills in storytelling and media relations. Her coverage for CBC Calgary on transit security earned her and her producer a Prairie Region RTDNA award for multiplatform continuing coverage, followed by a national RTDNA award in the same category. This background in journalism, combined with her experience in stakeholder relations as the Manager of Stakeholder Relations for both Realize Capital Partners and MobSquad, allows Lucie to approach communications with a strategic, story-driven focus. At Realize, she helped launch a $270 million fundraising campaign, one of the Government of Canada’s key initiatives for its Social Finance Fund (SFF), which allowed her to engage with high-value investors and craft resonant messaging for diverse audiences. 

Lucie is passionate about using compelling storytelling to amplify the work of social profit organizations, fostering stakeholder engagement and creating lasting change in communities. In addition to her professional contributions, Lucie volunteers with Calgary Act Now, advocating for social initiatives that directly benefit her local community. She finds inspiration in partnering with the exceptional clients of Bespoke, driven by their shared mission to transform the social profit sector. 

Outside of work, Lucie advocates for Type 1 Diabetes awareness, a cause close to her heart since her diagnosis at 16. She’s also an avid reader, with favourites including Station Eleven by Emily St. John Mandel and The Song of Achilles by Madeline Miller. Lucie enjoys spending time with her family and her labradoodle, Bear, who shares her love for park outings and cozy cuddle sessions.